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How to avoid some common SEO mistakes

SEO (Search Engine Optimization) is the process of increasing visitors to a webpage by obtaining high ranking in the search results page of popular search engines.

NYC SEO is some of the world’s top ranked SEO service providers. They can be trusted and are experienced in the work they do. But everyone makes mistakes even the top SEO providers. It is important that as clients we must understand these mistakes and sort out ways to avoid them from occurring.

The following is a list of common SEO mistakes and tips on how to avoid them.

1. Content duplication

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  • Homepage duplication
  • URL duplication

Some of the best ways to avoid content duplication is by the following methods.

  • Use hyphens and underscores to separate words on the URL such that it does not duplicate another.
  • Merge or delete similar content with similar titles that are on two separate pages of your website.

2. Not having mobile/tablet friendly websites

Since now more web browsers use the mobile/tablet to browse webpages. It is important that a website has a mobile friendly version that the users jump to. If this version is not available people tend to jump to a competitors webpage that has a mobile version.

The only way to avoid this mistake would be to make mobile versions of your website that is not a very hard thing to get done these days.

3. Hiring an SEO that is not experienced and poor at its work.

Business owners often end up making this mistake that is the most common and silly of all just because they did not spent ambient time on research and comparison. Because of this silly mistake often a lot of time and money is wasted.

The only way to avoid this mistake is to carefully choose your SEO agent by understanding their reference and their strategies clearly.

4. Content marketing is left out

Marketing content is an important factor of SEO. It must be included in every SEO package. Nowadays where content is given most importance for a lasting impression on a website and other short cuts seem effective only for a short time, content marketing plays an important role.

To avoid this mistake one must make sure to review the package they are buying and make sure marketing of content is included within it.

These common mistakes are made quite often by business owners leading them to a lot of loss. It is by understanding and studying these mistakes can one avoid them. Mistakes can be made but success is only on your path if you understand and correct them. Every SEO in New York make sure to understand and not make these common listed out mistakes.


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