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Recent trends in Website Design and Development

In recent years, apart from the advancement in the Technology like introduction of HTML5, CSS3, etc., there are a lot of advancement in the way of presenting content to the user and keeping the design simple to make the web page look more elegant.

These new trends not only increase the quality of websites but also increase the ease of use. The main goal of the recent trends is reach target users, whatever device or browser users use, and serve them the content in the most efficient way possible.

Here are the few principles that currently trending:.

1. Content Content can include text, graphics, videos and animations. But we need to concentrate on constructing an efficient, searchable content and make sure it reaches the user through the best interactive experience. Content should also support for Search Engine Optimization by including the keywords of the business.

The content should also be interesting to read and keep the readers engaged for longer. Also, if the content is not unique or copied from web then Google would reject the content considering it as a spam. Creative and appealing content are necessary in order to succeed and stay on top of search engine results page.

2. Simplicity in Design
Simplification of design increases the readability of the content with the best user experience and it makes the website easier to use. Simplicity can be achieved by removing the clutter or decoration of elements, and it should also provide clarity to entire experience.

Simplifying the web designs reduces the navigation usability problems because there won’t be much cluttered element and making it easier to find navigation elements. Also, simple designs results in a smaller file size so it loads faster. Achieving the simplicity is complicated!.

3. Responsive Web Design
Creating a new version of website for each device and resolution would be very difficult way of building website or it's just an impractical idea. Responsive Web Design is the best solution for this kind of challenges. This approach responds to the environment based on the resolution, screen size and orientation.

Whenever the user switches from their device to device, the website automatically switches to accommodate for resolution, image size by making use of fluid grid concept and flexible images. This would eliminate the task of doing different design and development for each new device on the market.


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